MARKETING STRATEGIES

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1) TARGET AUDIENCE- We will aim at our targetted audience that is the journalist. But we will also promote it to others as there are features that is for all.

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2) UNDERSTAND COMPETITORS AND HIGHLIGHT UNIQUE FEATURES: Since this app is unique in the sense that it has all the features needed for a dynamic riot reporting, these points will be highlighted.

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3) OPTIMIZE APP STORE PAGE: Effective store page will be created including catchy title, tweaked description to make it simple yet  with a catchy and a pleasing icon.

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4) SEO: Will take advantage of strong SEO practices and make sure that when people are trying to find that information, they can get to it quickly. That applies to the app store as well as to general search engines like Google.

 

5) MONITORING RESULT: Once the app is on market, will closely monitor the result to see how people are using the app, its reviews, see feedbacks and other analytics.

 

6) USE INFLUENCERS & SOCIAL MEDIA: Get help from social media platforms and influencers to give the app visibility. There are many tech gurus and web news agencies who can help to market this app.

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